Unified customer data, activated in real time

What it does

• Resolves identity: recognizes the same person across site, app and other channels
• Builds audiences while the customer is still interacting
• Sends those audiences to your email, media and analytics tools
• Helps comply with privacy and consent regulations

How it works

1. Collect Captures every visit, click and purchase across your sites, apps and other channels.
2. Unify Combines everything into a single profile per customer, even if they use different devices.
3. Activate Delivers the audience to the tools where you use it, at the right moment.

What it does

• Publishes third-party tags and pixels from one place
• Organizes site data into a common layer, with one shared language for all tools
• Reduces dependence on the IT team for every change

How it works

1. Define You organize which data is collected from the site or app and what it is called.
2. Publish Marketing installs or changes tags from the panel, without touching the code.
3. Monitor You check that data arrives correctly and with quality.

What it does

• Collects data from web, mobile, servers and the cloud into a single layer
• Delivers it to any destination, with more than 1,300 integrations available
• Filters which data is sent to each tool

How it works

1. Receive Events come in from your site, your app or your systems.
2. Standardize They are cleaned and organized with common rules.
3. Send Each event arrives, already filtered, at the destinations you choose.

What it does

• Scores each visitor by the likelihood of completing an action, such as buying
• Stores that score in the customer's profile
• Lets you activate audiences based on that likelihood

How it works

1. Define You choose the behavior you want to predict, for example a purchase.
2. Score Tealium calculates each visitor's probability.
3. Act You use the score to decide who to show an offer to.