Digital experience analytics and multichannel marketing

What it does

• Replays user sessions, as if you were looking over their shoulder
• Shows heat maps of where they click and where they get stuck
• Detects friction and helps measure its impact on sales
• Includes ready-to-use reports and dashboards

How it works

1. Capture Records every user interaction on your site and mobile app.
2. Detect Identifies errors, confusion and drop-offs along the journey.
3. Prioritize Ranks what to fix first by its impact.

What it does

• Brings together audience profiles and behavioral analytics
• Segments and orchestrates personalized journeys
• Sends messages by email, SMS, WhatsApp and push notifications

How it works

1. Learn Gathers each customer's behavioral data.
2. Segment Groups customers by what they do and what they need.
3. Orchestrate Coordinates which message each one receives, through which channel and when.

What it does

• Designs automated campaigns and journeys from your databases
• Sends messages by email, SMS and push notifications
• Measures the result of each campaign to improve the next one

How it works

1. Segment You build audiences from your customers' data and behavior.
2. Automate You schedule which message goes out, through which channel and when, without doing it by hand.
3. Measure You review opens, clicks and conversions, and adjust the next campaigns.